PG Diploma in Integrated Marketing Communication Course: Duration, Eligibility, Fee Structure
St. Xavier's College (SXC), Kolkata
The Postgraduate Diploma in Integrated Marketing Communication (IMC) at St. Xavier’s College, Kolkata, is a 1-year programme designed to provide a comprehensive understanding of modern marketing communication strategies across various media platforms. This industry-oriented course focuses on the integration of advertising, public relations, digital media, branding, and creative development within a strategic marketing framework. The programme is structured into two semesters. Semester I covers the foundational principles of IMC and marketing, advertising ethics, communication strategy, and hands-on training in design tools like Photoshop and Illustrator. Semester II delves into advanced topics such as branding, public relations, media planning and buying, digital and social media marketing, consumer behavior, and rural marketing. A project in the final semester allows students to apply theoretical insights in real-world scenarios, preparing them for careers in advertising agencies, corporate communication, digital marketing, and media strategy.St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Course Details:
St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Course Highlights:
St. Xavier’s College, Kolkata, requires students to fulfil certain criteria to get admission for the PG Diploma in Integrated Marketing Communication course. St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Eligibility Criteria:
St. Xavier’s College, Kolkata, has a flexible payment option for students aspiring to pursue PG Diploma in Integrated Marketing Communication. St. Xavier’s College, Kolkata, hostel fees differ from the number of occupancies in a room. The above fees mentioned covers a range of charges for all types of rooms. Students have to pay monthly and yearly fees which entails a range of charges. Below is the division of charges applied.St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Fees:
St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Fees Structure:
St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Hostel Fees:
St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Monthly Hostel Fees Applicable:
St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication Yearly Hostel Fees Applicable:
St. Xavier’s College, Kolkata, PG Diploma in Integrated Marketing Communication One Time Hostel Fees Applicable:
Course Admission
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