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Digital marketing for educational institutions can be done through a plethora of activities. Some of them are:

Social Media Marketing

Content Marketing

Pay-Per-Click

Direct Marketing

Social Media Marketing:

The marketing educational services rendered through our social media handles are designed to showcase the distinct features of your institute. We make use of various platforms such as Instagram, Facebook, Twitter, Youtube and so on to bring forth the unique aspects of higher education marketing. For example, we aid in creating customised Instagram reels that provide a glimpse of your institute’s attributes such as its recent achievements, facilities, etc. Additionally, well-curated YouTube videos are designed to offer a comprehensive view of your institute’s campus life and more to the right audience at the right time.

Content Marketing:

We offer excellent content across a range of advertising formats and solutions to enhance your SEO results, reach your targeted audience, and thereby, yield higher visibility. Some of our primary content marketing strategies include creating university/ college/ school-specific content that provides a comprehensive overview of each institution, along with blogs and articles to showcase their distinct features. While the directory of institutions on our website offers a literary perspective of each institute, we also work on customised infographics, images, posts and so on to provide a visual representation of the available information, making it easier to understand. Additionally, we focus on user-generated content such as reviews and testimonials, as well as interactive content like quizzes, polls, and surveys to keep the audience engaged throughout their reading experience.

Pay-Per-Click (PPC):

We specialise in running advertising campaigns on Google ads as a key factor of our marketing strategy. Some of the advantages of utilising this particular educational marketing solution include detailed analysis of the ad’s performance with respect to conversions, flexibility in adjusting campaigns, procuring immediate results while being cost-effective, gaining insights into the client’s pattern, and much more. Thus, aiding in generating substantial leads and enhancing brand awareness.

Direct Marketing:

Direct marketing is a unique form of digital marketing strategy that aids in communicating essential information to specific individuals. By joining with us, we will assist in conveying your institution’s features through various direct marketing tactics, such as WhatsApp marketing and direct mail advertising. These methods are known to offer efficient marketing services for schools and facilitate college and university partnerships. The primary advantages of these strategies include building genuine customer relationships, increasing brand effectiveness, enabling personalised engagement and more.